How we work

Six phases. No surprises.

Phase 01

Discovery and framing

Week 1

We listen first, look at what already exists, and write a brief. Assumptions get pulled apart before anyone writes code. You leave the first week with a one-pager everyone has signed off on.

Phase 02

Architecture and estimation

Week 2

Stack picked against your actual constraints, not whatever's trending. Cost modeled at 1×, 10×, and 100×. Milestones get the buffers we'll really need — not the ones that look good on a slide.

Phase 03

Design exploration

Weeks 2–4

Three directions, you pick one, the system is built around it. Components ship in real code as they're approved. No 60-page Figma handoff sitting in a folder.

Phase 04

Engineering sprints

Weeks 4–N

Two-week cycles. Friday demos. Main is always shippable. You watch the product come together — there's no big reveal.

Phase 05

QA and hardening

Final 20%

Real-device testing, performance profiling, security pass. The unglamorous work that turns a prototype into a product. If a feature doesn't earn its weight, it doesn't ship.

Phase 06

Launch and care

Month 1+

Phased rollout, observability dialed in, an optional support retainer. The first month is when most things go wrong, so we stay close until the dashboards get quiet.

Have something ambitious in mind?

We reply to every email within 48 hours. Call or async, whichever you prefer.